The company philosophy centers on the centuries-old connection between humans and wood, celebrating and perpetuating this tradition through the creation of floors that are not just surfaces to walk on but true works of art.

Their commitment to quality materials and meticulous attention to detail is a result of their deep understanding and respect for nature and its resources. They believe that every tree has a unique story to tell, which is brought to life through the floors we create.

WHO THEY ARE

The history and sustainability of the wood art found in the Treviso Prealps

Their company’s history began in 2015 in the picturesque Treviso Prealps wooded hills. The vision is influenced by the ancient “filò,” a term that depicts women spinning using wool, skeins, needles, and threads around a fire. The term “filare” refers to the artisanal process of creation, community, tradition, and knowledge transmission from one generation to the next. The floors are created through meticulous selection of materials and craftsmanship, utilizing modern technologies while preserving the spirit and art of the “filò.” Their decisions are based on the quality of their products and the exceptional service they provide to their customers. They strongly value environmental respect and strive to minimize their production stages to minimize their impact on the planet. The company’s unique, sustainable, and passionate floor designs reflect their connection to the territory and their dedication to their work.

TECH STACK

Miscellaneous: HTTP
UI Framework: Bootstrap
Database: MySQL
Programming language: PHP
Javascript libraries: JQUERY

WHAT WE DID

24×7 Internet Technologies provided essential functionalities for Anti Filo’s website, which was developed using PHP. The development work aimed to ensure the website effectively communicated the company’s philosophy, commitment to quality, sustainability, and craftsmanship. Here are the primary functionalities that were implemented:

Custom Content Management System (CMS)

  •   A customized CMS was created to enable Anti Filo to effortlessly update its content, including product descriptions, company history, and sustainability practices, while maintaining the brand’s artistic and traditional themes.

Product Showcase and Detailing:

  •   The website features an interactive gallery with high-resolution images, detailed descriptions, and unique stories about each product, highlighting the artisanal nature of the floors and their connection to Treviso Prealps.

Sustainability and Impact Reporting :

  •   This section showcases Anti Filo’s environmental initiatives, including sustainable sourcing, production practices, and their impact on nature, along with reports on their ongoing efforts.

Multi-language Support

  •  The company’s website, catering to its international clientele, offers accessibility and personalized experiences in multiple languages due to its roots.

Responsive Design:

  •   The website was optimized for various devices, including desktops, tablets, and smartphones, ensuring a seamless and visually appealing experience across all platforms.

Interactive Storytelling Elements:

  •   Interactive elements like animations and timeline features were used to bring the concept of “filò” to life, narrating the company’s connection to traditional craftsmanship.

E-commerce Integration:

  •  The website showcases their products and features an e-commerce component for customers to inquire about or purchase flooring products, with a secure checkout process.

SEO Optimization:

  •  The website was optimized for search engines to enhance visibility, attract organic traffic, and promote Anti Filo’s unique philosophy and products to a wider audience.