As India unlocks, will marketers continue to be digital-first?
A difficult time like COVID 19 has made digital marketing emerge even stronger than ever before. We get to understand that even in unprecedented times like Pandemics, digital marketing can act as a savior. The times have made us clear that digital marketing can become an all-time favorite of brands looking to explore new opportunities. Many businesses have witnessed immense growth during the lockdown period and have understood that investing in it could yield favorable results in the long run.
Unlocking will continue digital prominence in India
Digital marking is increasingly gaining widespread attention in India, and the difficult times have proved how vital it can be to a business. Digital Marketing is a hotspot when it comes to audience reach. You can target a large audience base on using the best digital strategies and practices. Even the brands who have been suffering on the marketing front during pandemic have been successful in boosting the engagement levels with the audience.
There was a massive dropdown in TV, media, print during the pandemic giving them away to grow through digital means. Though social media is the second most visited place than the actual world, the difficult times saw an upsurge in traffic on social media channels. Despite the economic slowdown, digital marketing still managed to flourish. The consumption rate of videos, content, and image all have grown tremendously, putting digital-first in unlocking times as well. The shift for watching films on the digital medium has gained immense popularity. Amazon Prime, Hotstar, NetFlix are the biggest winners during a pandemic.
Another area like Healthcare also leveraged digital marketing platforms to create awareness in these unprecedented times and opt for various policies to safeguard against healthcare issues.
Brands have gained all power with digital marketing. The one that has considered it digital-first and ones that have unraveled its importance in this grave time is all set to implement this after unlocking.
Unveiling the Importance of Digital Marketing
Digital marketing is an interesting field that holds immense potential to help brands grow and reach their targeted audience. Online marketing is growing at a great pace since the past few years and can show up measurable results if implemented righteously,
If you are thinking to opt for digital marketing to grow brand value, you can connect with us. 24×7 Internet Technologies is a digital marketing agency that knows how to get things right for you digitally. Grow with us.